As in previous years, this study is grounded in findings from a comprehensive survey of
170+ senior media executives and newsroom leaders. This data is
supplemented by a rich cornucopia of case studies from around the world, which help to illustrate
and add further depth to our survey findings.
A total of 172 respondents participated, representing
five continents and 66 countries. Between them, these participants
come from some of the world's wealthiest nations, such as Japan, Luxembourg, Norway, and the United
States, emerging markets like India, Brazil and the United Arab Emirates, as well as some of the
challenging and troubled parts of the world such as Palestine (West Bank and Gaza) and Ukraine.
Between them, input from this global sample provides valuable insights into areas such as revenue
streams, digital transformation efforts, investment priorities, attitudes towards relationships with
platforms and Generative AI, as well as the state of media and press freedom. In keeping with recent
editions of this report, roughly half of our survey respondents are in developed economies with the
other half based in what the World Bank classify as developing markets.
Blending expert insights from senior media leaders around the world with case studies from different
markets, this report offers a valuable snapshot of the health of today's media landscape and the
global news industry. A huge debt of gratitude to StiboDX for serving
as our report partner.
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