The keys to leveraging the AI content market

After years of “Wild West” scraping and opaque pricing, a structured and functional marketplace for AI content is beginning to take shape. Two Congress sessions are dedicated to showing you how to take advantage of the shift.

Put your questions: Open session with AI Platforms

At this Tuesday morning session with OpenAI and Microsoft, you’ll have the opportunity to hear from, and put your own questions to Varun Shetty, the vice president of media partnerships at OpenAI, and Amanda Edmonds, senior director of publisher partnerships at Microsoft. They will discuss what the next wave of AI innovation means for news distribution, news media operations, discovery as well as user experience and expectations. And Amanda will provide an update on Microsoft’s Publisher Content Marketplace and how the emerging marketplace for licensing content to AI labs is evolving.

Tuesday June 2 | 09.30

Creating an AI content marketplace where publishers can win

This Wednesday morning session looks at how publishers can navigate the rapidly developing content marketplaces and negotiate with AI platforms.

Publishers have spent years on the back foot – facing rampant scraping, opaque pricing and deals out of reach for most of them. That’s changing. New AI content marketplaces, fresh monetisation models and a growing appetite for collective action are shifting the balance of power. This session cuts through the noise to show you exactly how to act on these opportunities now.

Between them, the three speakers in this session cover the full picture: how to negotiate, what a successful deal looks like in practice, and whether the economics of the marketplace actually add up.

David Buttle, founder of DJB Strategies and formerly Director of Platform Strategy at the Financial Times, where he led the FT’s response to AI, brings an independent strategic view on how publishers should structure deals, what good contractual terms look like, and how publishers can position themselves to benefit. 

Louis Dreyfus, CEO and Publisher of Le Monde, brings the proof of concept: Le Monde has signed licensing agreements with OpenAI, Perplexity and Meta, seen “significant” new revenue as a result, and gone on record urging other publishers to follow suit.

Niamh Burns, Senior Research Analyst in Tech and Media at Enders Analysis, takes a step back to examine the economic fundamentals: what conditions need to be in place for a functioning AI content marketplace to actually exist, and whether those conditions are being met.

What you will take away

• A clear picture of the AI content marketplace landscape and where the real leverage points are for publishers.
• Practical negotiating principles for engaging with AI platforms – individually and collectively.
• Specific monetisation models to evaluate and bring back to your organisation.

Wednesday June 3 | 11.00

Explore more in the programme →

Deep dive: the AI content + monetisation playbook

What do publishers need to do to take advantage of the emerging AI content market? Is there a real opportunity for smaller publishers? This pre-Congress deep dive session we’ll take a practical look at what publishers can and should do right now in order to manage their content and the access to it with respect to AI. 

This is about managing access to your content and maximising the revenue you can earn from it. The session will feature the companies developing key elements in the new AI content market, including bot management, content enhancement and monetisation:
Centinel Analytica specialises in detecting the AI crawlers – including bots that impersonate real subscribers to bypass paywalls, hide behind residential proxies or spoof user agents.

Tollbit provides technology which enables websites to block AI access, track scraping and allowing publishers to set their own licensing terms and collect payments from AI companies seeking access. 

Alien Intelligence is building a platform that allows content owners to make their archives streamable, traceable and monetisable in the AI economy. AI labs and hyperscalers pay a premium for content that is already structured, rights-cleared and AI-ready, which is what Alien Intelligence does.

Monday June 1 | 9.00